Customer Intelligence Strategist
Texas Instruments · Dallas, Texas, US
Change the world. Love your job. As a Customer Intelligence Strategist, you will be responsible for orchestrating data-driven account-based marketing (ABM) p...
Job description
Change the world. Love your job. As a Customer Intelligence Strategist, you will be responsible for orchestrating data-driven account-based marketing (ABM) programs to deepen customer engagement across our product portfolio. You will join a high-energy team responsible for operationalizing data into positive digital experiences for our customers via effective audience segmentation, personalized multi-channel engagement, and marketing automation programs. You will work closely with stakeholders across teams including Digital Experience Analytics, IT, Sales, Product Development, Portfolio Marketing, and Brand Marketing to identify opportunities at high-value target accounts, develop and deploy digital experiences, and measure success against key KPIs, driving measurable revenue impact and funnel progression. Responsibilities Include: Texas Instruments will not sponsor job applicants for visas or work authorization for this position. - Collaborates and aligns with key stakeholders to understand and prioritize key business objectives. - Translates business objectives and/or trends in customer data into strategic account-based omnichannel marketing programs that deepen customer engageme...