(Senior) Brand Manager WINIARY Desserts

Job description

Position Snapshot Location: Warsaw, Poland: Working mode: hybrid (up to 10days remote work per month) Education: University degree in business management/marketing/economics with be a plus Experience: 4+ years’ experience in marketing or in other similar role (FMCG experience is a strong plus) Languages: Polish & English – fluent written and spoken Our Brand: Winiary is one of Poland’s most iconic food brands, known for its broad portfolio and strong heritage. Today, the brand is on an exciting journey to evolve its offering to meet the needs of younger consumers, with a focus on innovation and relevance. As a Brand Manager, you’ll play a key role in shaping impactful activations and driving portfolio transformation. Position Summary: As a Brand Manager, you will take full responsibility for managing the WINIARY Desserts portfolio in the Polish market, including P&L ownership and long-term strategy development. The role covers end-to-end product innovation and renovation, from concept creation to market launch, in close collaboration with factories and cross-functional teams. You will lead 360° marketing campaigns across TV, digital, social, and influencer channels, ensuring strong...