1099 Contractor - PPC & Paid Social Specialist

Job description

We are looking for a data-driven PPC & Paid Social Specialist to manage and optimize paid advertising campaigns across Google, Facebook, Instagram, and other platforms. This role is crucial for driving high-quality leads for our home improvement and remodeling clients. If you have a proven track record of scaling campaigns profitably and a deep understanding of digital advertising, we’d love to hear from you! Responsibilities: - Plan, launch, and optimize paid search and social campaigns to maximize ROI. - Manage budgets efficiently to achieve lead-generation goals. - Conduct A/B testing on ad creatives, copy, and landing pages. - Perform keyword research, audience targeting, and bid strategy adjustments. - Track and analyze campaign performance, reporting insights and recommendations. - Stay up-to-date with industry trends and platform updates. Requirements: - 2+ years of experience managing PPC & paid social campaigns (Google Ads, Meta Ads). - Strong analytical skills with experience in Google Analytics and conversion tracking. - Familiarity with A/B testing, retargeting, and audience segmentation. - Experience in the home improvement or local lead-gen space is a plus. - Excellen...