Digital CRM Loyalty & Retention Manager

Job description

Working in close partnership with CRM leadership and data and analytics teams, the focus is on unlocking the full potential of customer data and technology to deliver meaningful engagement, strengthen retention, and build long-term loyalty. From designing highly targeted audience segmentation and delivering impactful triggered campaigns, to creating relationship-led programmes that deepen customer connections, every initiative is rooted in insight and measurable performance. With a strong emphasis on innovation, the role also contributes to the evolution of an always-on omni-channel strategy and supports the development of future-facing loyalty programmes across international markets. This is an opportunity to combine analytical thinking with creativity to shape customer experiences at scale and drive tangible business impact. If you’re motivated by the challenge of turning data into meaningful customer connections at scale, this role offers the opportunity to shape how a global brand engages, retains and rewards its customers. Driving a data-led contact strategy across the full customer lifecycle, this position blends analytical thinking with creative execution—spanning audience s...