Director, Insurance Brand Strategy

Job description

Become a part of our caring community The Director of Brand Strategy is responsible for shaping and advancing the brand strategy for Humana, Reliance, and CarePlus to drive business growth, brand relevance, and long‑term value. This role sets the strategic direction for brand‑led marketing initiatives, developing breakthrough advertising and campaign strategies that resonate with target audiences while performing in a highly regulated environment. Humana is a $100+ billion, Fortune 50 healthcare company dedicated to improving the health and well‑being of millions of members. Through innovative technology, data‑driven insights, and a consumer‑centric approach, Humana is uniquely positioned to transform healthcare by making high‑quality care more affordable, accessible, and effective. Reporting to the AVP, Brand & Experiential Marketing, you are a senior leader in the Marketing Organization and part of the broader Enterprise Growth team. The Director of Brand Strategy leads the development of brand frameworks, audience strategies, and integrated campaign approaches that elevate Humana Insurance, Reliance, and CarePlus across the marketplace. This role partners closely with Consumer I...