Marketing Director

Job description

Summary/Objective: The B2B Marketing Director is responsible for driving measurable revenue growth by aligning marketing strategy, brand positioning, and demand-generation programs with sales objectives. This role leads the planning and execution of integrated marketing initiatives that generate high-quality marketing-qualified leads (MQLs) and convert them into sales-qualified leads (SQLs) through campaigns, outbound engagement, and close collaboration with internal teams and external agencies. Essential Functions: 1. Lead Generation & Pipeline Ownership 2. Marketing & GTM Strategy 3. Cross-Functional Alignment & Sales Enablement 4. Performance & Reporting 5. Budget, Vendors & Team Leadership 6. Brand & Communications - Own all top-of-funnel programs and channels driving MQLs/SQLs - Ensure effective nurture, follow-up, and high-quality handoff to Sales - Manage agencies supporting outbound, email, paid media, social, and events - Monitor funnel performance and optimize conversion, velocity, and cost efficiency - Develop marketing strategy, positioning, and value propositions - Execute integrated campaigns that drive awareness, demand, and pipeline - Maintain consistent brand messa...