Media Strategy Lead

Job description

Job Description Vacancy Status: This posting is for an existing vacancy within the organization and is open to new applications. AI Disclosure: As part of the application process, Artificial Intelligence will be used in the hiring process for this role This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre at least three times per week. Reporting to the Sr. Media Strategy Lead at General Motors, the Media Strategy Lead will be responsible for developing, planning, and executing tactical digital media strategies for Chevrolet at regional level of representation across Canada. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals. KEY RESPONSIBILITIES: Media Strategy & Planning: Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives,...