Senior Communications Manager, Oral Care
Procter & Gamble · Mason, Ohio, US
Job Location MASON BUS AND INNOVATION CTR Job Description The purpose of this unique Communications role is to lead the development and execution of innovati...
Job description
Job Location MASON BUS AND INNOVATION CTR: Job Description: The purpose of this unique Communications role is to lead the development and execution of innovative content strategies that effectively deploy scientific assets and enhance dental care communications. By leveraging earned media, the position aims to create engaging narratives that make complex scientific insights relatable and accessible to diverse audiences. This role not only focuses on campaign activation and influencer marketing but also emphasizes the integration of scientific content into comprehensive health care communications strategies, ensuring that messaging resonates across various channels and influences consumer behavior and industry standards. Key Responsibilities: - Campaign Activation: Lead the development and implementation of campaigns that leverage earned media to create excitement and engagement around our products and initiatives. Craft compelling narratives that make scientific insights relatable and accessible to a broad audience, with a strong focus on maximizing earned media opportunities. Develop a content strategy that ensures all scientific assets are effectively deployed across various chan...