Head of SEO, PPC & Performance (B2B)

Job description

Head of SEO, PPC & Performance (B2B) Department: Marketing: Employment Type: Permanent: Location: Manchester, UK: Reporting To: Commercial Director: Description: Empowering organisations to achieve their highest potential. At ISOQAR, we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training and consultancy, all delivered by our inhouse expertise. As Head of SEO, PPC & Performance, you will be accountable for increasing qualified organi and paid search traffic, improving conversion rates, and connecting website performance directly to pipeline and revenue outcomes. You will own the SEO, PPC (paid search), and website performance strategy end to end, setting clear priorities and delivering measurable results. Working closely with Digital, Content, Sales, and RevOps, you will ensure the website functions as a high‑performing B2B demand generation engine, underpinned by strong technical foundations, robust measurement, and continuous optimisation. What that means day to day What you’ll need to be...