Associate Manager Design WE
NielsenIQ · Warsaw, Mazovia, PL
Job Description About Our Pack & Design Practice Our Pack & Design practice helps brands create packaging and design that truly works in the real world.
Job description
Job Description About Our Pack & Design Practice Our Pack & Design practice helps brands create packaging and design that truly works in the real world. By combining behavioural science, advanced analytics, and deep category expertise, we evaluate how packaging performs across the full shopper journey — from initial attention at shelf to final purchase decision. Our solutions integrate conscious and non-conscious measures, including survey-based research, eye-tracking, and neuro-based techniques, to uncover not just what works, but why it works. This enables our clients to optimise design systems, refine creative assets, and make confident decisions about packaging changes with a clear link to in-market impact. We partner with leading consumer brands globally, supporting everything from early-stage design exploration to final pack validation and launch readiness. Our Pack & Design solutions are modular and scalable, allowing us to tailor approaches to different business needs, risk levels, and markets. About the Role: We are looking for an Associate Manager, Pack & Design to join our practice. This role is ideal for an experienced insights professional who enjoys managing projects...