Senior Marketing Specialist (Content)

Job description

As a Senior Content Marketing Specialist, you will lead and support the creation and optimization of high-impact content across multiple industries. This role blends hands-on writing and editing, SEO optimization, and content strategy development, with a strong focus on brand voice consistency and best-in-class content standards across both digital and print channels. You will work closely with strategic marketing partners and cross-functional teams to translate complex products, services, and solutions into clear, compelling, and audience-focused content that drives awareness, engagement, and demand. Responsibilities: Qualifications: - Collaborate with key contacts for implementation and communication of marketing campaigns and sales enablement from concept development to finished product, including development of marketing deliverables such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc. - Develop, recommend, and execute B2B content strategies aligned to business objectives, buyer personas, and channel-specific best practices. - Optimize web content for SEO, including keyword research, on-page optimi...