Global Marketing Manager - Collagen

Job description

This position is for Darling's brand Rousselot Job Summary: The Global Marketing Manager - Collagen is responsible for translating global category strategy into compelling positioning, messaging, and go-to-market frameworks for the collagen portfolio. This role owns global event strategy, owns the campaign architecture, defines content strategy, sales enablement, and brand consistency across regions, ensuring measurable impact on demand generation and value realization. Essential Duties/Responsibilities: - Translate global category strategy into clear positioning, value propositions, and messaging frameworks for collagen portfolio - Define target segments, priority applications, and strategic focus areas - Ensure alignment of marketing strategy with product, pricing, and commercial objectives - Design global campaign frameworks and hero narratives across key collagen applications - Define content strategy, messaging hierarchy, and asset requirements - Govern global content standards and approve core assets - Develop global sales enablement frameworks and core materials in partnership with Product Management - Translate scientific and technical content into customer-ready value mess...