Manager Brand & Marketing Planning (m/f/d)

Job description

Your Tasks - Translation of consumer insights into effective activation plans; sizing and prioritization of future growth audiences; definition of brand positioning in a digital environment - Operation at the intersection of brand, media, creativity, and digital innovation; development of best-in-class briefs; orchestration of digital-first activations from planning to post-evaluation - Ownership and continuous evolution of global brand and marketing planning; translation of corporate strategy into clear, prioritized global and local plans - Leadership of global planning cycles (annual planning, activity planning, scenario planning), including governance structures and decision forums; alignment of global and local plans from objectives to channel-level execution within one integrated planning framework - Development and enhancement of global measurement and KPI frameworks; monitoring, analysis, and reporting of planning KPIs, budgets, and efficiency to ensure transparency and comparability - Monitoring of marketing and media trends, platforms, and technologies; transformation of insights into tangible pilots and actionable playbooks - Acting as key interface between global strateg...