Product Marketer

Job description

The buyer is a DVC or PVC navigating one of the most consequential decisions their institution has faced in years. Getting the message right is the difference between a market Cadmus captures and one it watches. The Product Marketer will build that infrastructure. This is a function in early stages at a company that is past early stage — you are building something that does not fully exist yet, working directly with the CRO, CEO, product and commercial teams. The buyer is a DVC or Pro Vice-Chancellor navigating one of the most consequential decisions in their institution's recent history. Getting the message right — precise, credible, grounded in what they are actually trying to solve — is the difference between a market Cadmus captures and one it watches. WHAT SUCCESS LOOKS LIKE: In your first year, you will have: - Built the positioning and messaging framework that the whole commercial team draws from . Not a deck. A living foundation — sharp enough that the right institutional buyer reads it and immediately knows this is for them. Consistent across a LinkedIn post, a pitch deck, and a DVC conversation. - Made the sales team faster and better equipped . The materials, intelligenc...