Digital Marketing Manager

Job description

WHAT YOU’LL DO: The Digital Marketing Manager’s primary responsibility is to execute effective digital marketing strategies to promote the resort's offerings and enhance its’ online presence. The role will work closely with the marketing team, resort management, and external agencies to develop impactful online campaigns, orchestrate social channel’s campaigns, drive website traffic, and increase overall brand awareness with a focus on revenue. ROLE EXPECTATIONS: Responsibilities include, but are not limited, to the following: Website Management: Manage the daily operations of riolasvegas.com. You’ll collaborate with the internal marketing team and the Director of Digital Marketing to deliver a user-centric experience that improves retention and increased conversion rates Social Media Oversight: Alongside the Director of Digital Marketing, lead the comprehensive social media strategy for Rio Hotel and guest engagement across all primary channels (Instagram, Facebook, TikTok, X) through innovative content and targeted growth tactics. Content Creation and Management: Create engaging and relevant content and distribute the assets to internal and external partners for use in digital ch...