Senior PR Specialist

Job description

About BYD France BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects. Senior PR Specialist – BYD & DENZA France Key Responsibilities：: Handle daily media inquiries (product information, interview requests, press related requests, test drives requests), ensuring fast and professional responses to maintain strong relationships with journalists. Oversee the full lifecycle of press vehicles, including condition monitoring, renewals, booking with journalists, and coordination with logistics providers; ensure all product documents and materials are delivered accurately. Manage administrative processes, including purchase orders and payments through internal systems, and maintain smooth coordination with external partners and suppliers. Co-lead product launch events with the PR Manager: briefing agencies, supporting tenders, creating event storytelling,...