Digital Marketing Senior Specialist

Job description

We are currently looking for a Senior Digital Marketing Specialist to join our office in Warsaw. In this role, you will be responsible for developing and executing digital marketing strategies to increase brand awareness, customer engagement, and lead generation across multiple channels. You will work closely with cross-functional teams to optimize campaigns, analyze performance metrics, and drive data-based decisions that support business growth. This is an exciting opportunity to join an international environment where innovation, creativity, and strategic thinking are highly valued. Your responsibilities: - Develop and execute comprehensive digital marketing strategies - Plan, launch, and optimize advertising campaigns focused on lead generation - Manage and optimize paid media campaigns across key platforms, including Google Ads and Meta Ads - Analyse marketing data and prepare performance reports (Adobe Analytics or similar tools), translating insights into actionable recommendations - Oversee and manage the company website - Manage and allocate digital marketing budgets to maximize ROI and campaign performance - Evaluate, test, and implement new digital tools, technologies, a...