Marketing Sciences Vice President

Job description

THE POSITION: Our roster has an opening with your name on it FanDuel is looking for a VP of Marketing Analytics / Marketing Science to define and lead how we measure the effectiveness of our media investments, sponsorships, and strategic partnerships. Reporting to the SVP of Media & Partnerships, this leader will shape the strategy and framework for evaluating the performance and commercial impact of FanDuel’s media investments across channels including paid media, sports leagues, teams, talent partnerships, and media distribution platforms. The role will combine advanced analytics, modern measurement methodologies, and industry expertise to help FanDuel better understand the value of our marketing investments and partnerships , enabling smarter investment decisions and stronger long-term deals. This leader will partner closely with Media, Partnerships, Finance, Data Science, and Commercial teams to build scalable measurement frameworks, develop robust analytics tools and dashboards, and translate insights into strategic recommendations that shape how FanDuel invests in media and partnerships. This is a unique opportunity to rethink how we evaluate marketing and partnership effecti...