Conversion Marcom Strategy Lead

Job description

Closing Date: Sunday 19th April 2026 Location: London: Flexible Working: The BT group operates a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week. About the role: This role is critical in shaping how we turn consideration into action through strategic retail and conversion marketing. You will lead the development and management of strategic briefs for all lower funnel activity, ensuring they are deeply aligned with brand insights and business objectives. By integrating audience segmentation with brand intelligence, you’ll create powerful, insight-driven communications plans and briefs that guide impactful campaigns. Working in partnership with the Demand Generation Delivery Lead and media team. You will report into the Brand Strategy and Development Director. Bringing best-practice platform thinking into the organisation and driving clarity in campaign planning, you’ll enable teams to deliver high-performing marketing that accelerates growth and enhances customer engagement. Through rigorous campaign performance analysis, you’ll transform data into actionable insights, fuelling continuou...