Data Strategy Manager

Job description

AAA Club Alliance is currently seeking a full-time Data Strategy Manager to join our team in Wilmington, DE, or Cincinnati, OH, or Worthington, OH. This position follows a hybrid work schedule, with on-site presence required Tuesday through Thursday. The primary duties of the Data Strategy Manager are to: Define and implement a clear data strategy for the marketing organization. Act as the primary advocate for how marketing teams use data—what exists, how it’s structured, and how it can be applied. Develop documentation, training materials, and guidelines to increase data literacy and strengthen marketing’s ability to execute data-driven campaigns. Partner with marketing stakeholders to identify new opportunities for data-led improvements. Lead efforts to enhance prospecting and customer data through enrichment tools, third-party sources, and new integrations. Evaluate and recommend enrichment partners that support improved targeting and segmentation. Ensure enriched data is compliant, governed, and fully usable within marketing platforms. Maintain high standards of data quality, ensuring marketing data is clean, accurate, current, and consistent. Build and manage data hygiene and...