Senior Marketing Manager

Job description

JOB SUMMARY: The Senior Marketing Manager for Connect operates as a “mini-CMO” for the BU — the single marketing leader accountable for translating Connect strategy into pipeline, brand, and growth. Connect is Argano’s data, integration, analytics, and cloud-platforms business, spanning Databricks, Boomi, Informatica, Tableau, Microsoft Fabric, AWS, and other publishers. The role owns BU marketing strategy, product-marketing messaging and positioning, campaign architecture, and — in close partnership with the Connect Commercial Lead — funnel velocity and mechanics. It orchestrates Argano’s shared services (Demand, Events, Content, Brand) to execute, partners with Value Creation to launch solutions, and works with Alliances to unlock publisher co-marketing and organic growth. RESPONSIBILITIES: BU Marketing Strategy & Product Marketing - Own the annual and quarterly Connect marketing plan; align spend across paid, events, content, and alliances to BU revenue and pipeline targets. - Define and maintain the Connect narrative, messaging hierarchy, positioning, and persona/buyer maps; ensure every campaign and seller-facing asset ladders back to them. - Translate technical data-domain ca...