Director, Patient Marketing

Job description

How will your role help us transform hope into reality? The Director, US Patient Marketing is a critical role responsible for shaping how the AYVAKIT (avapritinib) brand connects with patients and caregivers across the treatment journey. This individual translates the core consumer strategy and narrative into clear, cohesive branded experiences that drive engagement, consideration and long-term connection to the brand. Operating within a highly cross-functional environment, this role partners closely with omnichannel, patient engagement, and broader commercial stakeholders to ensure branded strategy is consistently and effectively activated. Success in this role requires strong strategic thinking, the ability to translate data and insights into clear decisions and a focus on driving measurable impact and return on investment. The individual must be able to influence across stakeholders to drive alignment and momentum and identify new approaches to strengthen branded patient engagement and business impact. This role reports to the US Direct-to-Patient Team Lead within the Commercial organization. AYVAKIT is approved to treat patients with the treatment of adults with unresectable or...