Senior Manager of Performance Creative Strategy

Job description

About the role We're looking for a Senior Manager of Performance Creative Strategy to join our UK Marketing team, working across HelloFresh and Green Chef. Someone who is a Meta-native thinker and can turn insights into creatives that drive purchase, while harnessing the power of a strong brand. We are looking for a leader, able to build a rigorous testing engine and can lead end-to-end delivery across internal teams and external partners. The best will champion speed: testing, learning and compounding wins over time. Our next phase of growth is built on Meta; if you want to go deep and build a best-in-class creative function from the ground up at a category-defining brand, this is for you. What you'll do: - Own Meta Creative Experimentation – Build and own the creative testing roadmap on Meta: the hypotheses, the creative angles, the priorities - and systematically scale what works across HelloFresh and Green Chef. - Turn Data into Creative Direction – Analyse performance metrics (hit rate, hook rate, CPMs, CTR, conversions and CAC) to extract clear creative priorities each sprint and determine where to invest and where to iterate. - Obsess Over the Customer – Mine reviews, interv...