Social Media & Digital Marketing Specialist

Job description

Arona Home Essentials has a long legacy as an industry leader, with continued growth regardless of the economy in the Rent-to-own industry. We are built on a foundation of excellence, customer focus, quality products and services. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions. We currently operate 55 stores in 13 states, including Puerto Rico. We are looking for a creative, sales-driven Social Media Expert (all platforms) to help grow our brand, increase store traffic, and generate high-quality leads for our Rent-to-Own/Retail business. This role is about more than posting — it’s about driving dollars. What You’ll Do: - Create and execute a social media strategy that drives in-store traffic and online leads - Promote weekly specials, tax season campaigns, rebooking opportunities, and new inventory - Manage and optimize paid ads (Meta, TikTok, Google, etc.) - Oversee Facebook Marketplace listings and local lead generation - Create engaging content (reels, short-form videos, promos, testimonials) - Track analytics and adjust campaigns to improve ROI - Support multiple locations with localized ma...