Senior Associate, Brand Identity Strategist

Job description

Senior Associate, Brand Identity Strategist Senior Associate, Brand Identity Strategist Capital One is looking for an experienced Brand Strategist to help us with the innovation, maintenance, and governance of the branding systems that make Capital One easy to recognize, remember, and choose. This team builds tools, frameworks, and analyses that enable faster, more strategic creative decisioning on new products, from their names to their logos, to their place within our Capital One portfolio. Yep, we’re a Fortune 100 finance company—credit cards, banking products & services, and best-in-class technology. But our brand is personable, fun and engaging as we aim to help customers feel at ease on their financial journey. If you thrive working in white space and have exceptional strategic chops and a customer-focused marketing background, we’d love to hear from you. WHAT YOU’LL DO: Help us build and reinforce the Capital One brand, strategically and consistently. Conduct research that informs how we’d think about naming our products and services in relation to the market. Serve as one of the faces and voices of brand identity, architecture, and naming, by answering questions and providi...