Market Development Manager

Job description

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. The Market Development Manager is responsible for building foundational market presence for Generac's PWRcell solar+storage solution within emerging installer networks. This role actively prospects new business opportunities and converts small-to-medium solar installers into Generac customers who resell PWRcell solutions and other Generac ecosystem components. The position focuses on relationship building, lead development, and learning the solar industry fundamentals while contributing to territory growth. Job Duties: Prospecting & Lead Development - Identify and qualify emerging solar installation companies (1-50 installations annually) using provided lead lists and prospecting tools - Conduct initial outreach calls, emails, and discovery conversations with potential installer partners - Execute structured prospecting campaigns and follow-up s...