Manager of Student Enrollment Strategy - Graduate School of Biomedical Sciences
Mount Sinai Health System · US
As a key member of the administrative team of the Graduate School of Biomedical Sciences (GSBS), the Manager of Student Enrollment Strategy manages a robust...
Job description
As a key member of the administrative team of the Graduate School of Biomedical Sciences (GSBS), the Manager of Student Enrollment Strategy manages a robust strategic marketing plan, as well as all aspects of executing marketing plans for the Graduate School’s Basic Science Research programs. This role is responsible for the day-to-day execution of high-impact recruitment communications while partnering directly with academic program leadership to develop and refine recruitment strategies for each program. Strategic Strategy Development: Leads the strategic development of a comprehensive marketing plan for biomedical sciences programs, partnering with leadership and program directors to strengthen recruitment for Master’s and Ph.D. programs. Program-Specific Planning: Works closely with program leadership to develop to the strategic planning of the recruitment calendar and the development of specialized recruitment materials. CRM Subject Matter Expertise: Acts as the subject matter expert on the GSBS CRM system. Responsible for uploading leads, tagging, creating segments, and managing automated email workflows. Funnel Execution: Manages the progression of prospective students throu...