Senior Enterprise Marketing Communications Manager

Job description

The Senior Enterprise Marketing Communications Manager at Telesat is a key player in shaping the company’s brand narrative for our Telecom, Enterprise, Aviation and Maritime customers globally. As a creative, accomplished storyteller, you will plan and develop short- and long-form narratives and impactful content that resonates with our target audiences to drive prospect engagement. Content developed will include white papers, e-books, case studies, blogs, web copy, social media posts, outbound e-mails, digital advertising, and more. This role requires an English-language writer who considers and understands various buyer personas, their perspectives and pain points, and can create content that articulates value at each stage of the buying journey. Main Responsibilities: Collaboration and content strategy: - Build relationships and work collaboratively with product, product marketing, market intelligence, and sales teams to understand business goals; develop and execute a comprehensive content strategy aligned with Telesat’s business objectives. - Develop an in-depth understanding of our prospective enterprise audiences and create compelling content that resonates with the various...