Content Specialist

Job description

102250 701 Cool Springs Blvd, Franklin, Tennessee 37067 TruGreen accepts applications on an ongoing basis. Job Description: Responsible for the creation and execution of high-quality content across multiple channels. Primary focus is digital content formats including website, blogs, videos, infographics, landing pages, and more. Ensures content is engaging, on-brand, and aligned with business objectives, promoting brand awareness, fostering engagement, and generating leads. Responsibilities: Working closely with the Senior Manager, Content Marketing and the Content/SEO team to plan, develop and execute content strategies aligned with marketing and business goals. Producing high-quality content across multiple formats including website, blogs, videos, infographics, email content, ad copy, social content, landing pages, and more. Collaborating with graphic designers, writers, developers, UX designers, videographers, and external vendors to aid in the creation of impactful digital assets and multimedia content. Writing persuasive copy that resonates with our audience, with a primary focus on promoting brand awareness, fostering engagement, and generating leads. Developing content vari...