Social Media Marketing Specialist

Job description

The Advertising Associate’s primary function is to assist in developing and maintaining all property initiatives through property collateral, social and traditional media. This position will report to the Marketing & PR Manager. This role is responsible for creating and assisting with organic content for the brands and sub-brands within Harrah’s and Caesars Republic Lake Tahoe. This position is fully integrated within the Corporate Communications organization and will be exposed to the positioning of various Caesars Entertainment brands across multiple platforms. Assists in establishing and maintaining positive relationships with departments. - Assists with various advertising duties, focusing on social media marketing, content creation, social care, and engagement to grow audiences, awareness, and engagement. - Complies with process and governance with the usage of social media tools such as Sprout Social. - Manages enterprise social media audits for enterprise campaigns and initiatives. - Responsible for moderation of UGC in line with Caesars Entertainment’s expectations and policies. - Track and report on insights, reports, tagging and other needs. - Liaises with Corporate Socia...