Director of Insights & Product Marketing

Job description

The Director of Insights & Product Marketing is a product-obsessed leader who turns data into clear commercial opportunities--helping Westrock Coffee win with existing and prospective customers. This role closely monitors consumer and category trends, uncovers and delivers customer-relevant insights, and influences Westrock's product portfolio across sales channels. The Director partners cross-functionally with Sales, R&D, Sustainability, Pricing, and Procurement to build, renovate, innovate, and maintain business cases for stock and customer-specific products. Job Duties: Customer & Category Opportunity Leadership: - Monitor consumer and category trends across CPG, foodservice, c-store, and traditional retail channels to identify emerging opportunities for Westrock customers - Analyze and interpret syndicated, internal, and custom research data to uncover customer-specific growth opportunities and whitespace - Serve as a product and category expert, understanding where customers fit within their category and how product opportunities fit within their businesses - Maintain a forward-looking view of emerging categories and market dynamics to inform product development and market exp...