Vice President, Marketing

Job description

Your Role at a Glance The Vice President of Marketing is a strategic leader responsible for advancing Mastercam’s global marketing vision, brand presence, customer acquisition, and demand generation efforts. This role combines deep expertise in modern B2B technology marketing with firsthand experience promoting modern solutions, such as cloud platforms and SaaS offerings. The ideal candidate is both a visionary strategist and skilled executor, capable of designing and delivering agile, proactive marketing strategies that drive sales and revenue growth across a complex go-to-market model—including balancing direct marketing initiatives for direct sales teams with indirect marketing programs that empower and enable channel partner success. Proficiency in AI tools and emerging technologies to elevate content quality, optimize workflows, and accelerate production is essential. Success in this role requires a strong foundation in brand development, digital channels, demand generation, and customer acquisition, ensuring high-quality, professional deliverables within the software, manufacturing, and engineering sectors. How You’ll Drive Success: Strategic Leadership: - Develop and execute...