Website Manager

Job description

Description We are looking for a strategic, hands-on Website Manager to own the performance, structure, and user experience of NCCER.org. You will be responsible for ensuring our website is not only functional and technically sound, but also engaging, accessible, and aligned with our brand and workforce development goals. This role bridges marketing strategy and technical execution—ideal for someone who’s passionate about data, UX, SEO, and web technology, and who wants to help shape the future of construction education through a powerful digital presence. Key Responsibilities: - Website Strategy & Management: Own the day-to-day operations, content updates, and long-term roadmap for NCCER.org, built on WordPress or other CMS . - Lead Generation & Conversion Optimization: Improve how we attract, inform, and convert key audiences—such as contractors, educators, and veterans—through landing pages, A/B testing, and targeted user experiences. - Analytics & Tagging Infrastructure: Maintain and optimize Google Tag Manager (including custom data layer) and GA4 setup to ensure reliable tracking and measurement of user behavior and marketing performance. - Search Engine Optimization (SEO): I...