Director, Consumer Engagement

Job description

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. We are seeking an experienced and strategic leader to fill the role of Director, Consumer Engagement at Generac. As a key member of our CRM marketing team, you will be responsible for developing and executing consumer-centric omnichannel journeys that drive business growth, and enhance consumer engagement across marketing channels through personalization. The ideal candidate will have experience taking direction from product and brand managers to develop audiences and execute relevant personalized campaigns. Requirements: - Develop and Execute Consumer Personalization Strategy: Create and implement comprehensive omnichannel consumer journeys across the product portfolio that align with business objectives. - Market Research and Analysis: Work with Marketing Advanced Analytics team to stay up-to-date on consumer needs, preferences, and behaviors,...