Senior Vice President, Marketing

Job description

Reporting directly to the President of Peet’s, the Senior Vice President, Marketing will drive the vision, strategy, and execution of Peet’s marketing initiatives. In this role you will be a key executive team member, responsible for elevating Peet’s iconic brand, driving omnichannel demand, and fostering a deeper connection with consumers across retail cafes, grocery, digital, and DTC platforms. This role requires an inspirational leader adept at building innovative strategies and teams and leveraging data and creativity to deliver measurable business results. They will spearhead efforts to amplify brand storytelling, expand consumer engagement, and build Peet’s Coffee's stature as the leader in premium coffee worldwide. In this role you will play a pivotal role in shaping the legacy of one of America’s most beloved coffee brands while fostering a culture of creativity, inclusion, and innovation. Location: Emeryville, CA – Hybrid, 4 days onsite KEY RESPONSIBILITIES: Strategic Marketing Leadership - Develop a forward-thinking, data-driven marketing strategy aligned with Peet’s overarching business goals. - Identify growth opportunities, including emerging markets, new channels, and...