Brand Commercial Lead (gn) - ESN International

Job description

Start: Immediately | Level: Intermediate/Senior | Location: Netherlands, UK or Germany, remote | Type: Full-time (40h/week) ESN is expanding its B2B footprint across Europe. This role bridges the gap between brand and commerce — translating ESN's German go-to-market playbook into market-specific strategies that give our international sales teams a clear brief: where to play, how to win, and what to bring. Reporting into the Head of International for ESN, you'll own the commercial framework for new markets including Switzerland, France, Italy, and the UK, working in close partnership with local sales leads and the brand team in Germany. This role requires flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany. Your mission: - You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics - You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs - You set promotional g...