Senior Product PR Manager

Job description

- Senior Product PR Manager 慕尼黑 社招 全职 职位 ID：A138308 职位描述1. Develop and execute PR strategies for vehicle launches, ensuring strong positioning of product USPs (technology, design, sustainability, pricing). - 2. Build and maintain relationships with key automotive, tech, and business media in Germany; manage press outreach, interviews, and media events. - 3. Plan and execute product launches, press drives, and media events tailored to the German market. - 4. Create and localize press materials, including press releases, media kits, Q&A documents, and executive messaging. - 5. Adapt global messaging to align with German customer expectations, cultural nuances, and regulatory context. - 6. Work closely with product, marketing, and HQ teams to ensure consistent messaging and alignment on product narratives. - 7. Support crisis communication related to product topics (e.g., quality, safety, innovation claims). - 职位要求1. 5+ years in PR, with a strong focus on product communications in automotive, mobility, or tech industries. - 2. Deep understanding of the German media landscape and automotive market dynamics. - 3. Established relationships with key German journalists and industry influen...