Marketing Automation Manager

Job description

Marketing Automation Manager Porto, Portugal: SpotLIGHT of the job: Are you passionate about data-driven marketing, customer journeys, and digital engagement ? Do you thrive on using technology to create personalized experiences at scale? Join Tridonic in Porto as a Marketing Automation Manage r, where you will take ownership of our marketing automation platform and drive impactful, automated communication strategies. Working closely with Digital Marketing, Sales, and cross-functional stakeholders, you will design and execute automated campaigns that nurture leads, strengthen customer relationships, and improve campaign performance. This role offers a unique opportunity to shape how marketing automation supports business growth in an international and collaborative environment. Responsibilities: - Manage the day-to-day use of the marketing automation platform , including workflows, segmentation, lead scoring, and performance tracking. - Design and implement automated customer journeys (e.g., lead nurturing, onboarding, re-engagement) aligned with marketing and sales objectives. - Execute email marketing campaigns in collaboration with internal stakeholders to ensure high-quality, p...