Assistant Manager, Social Media - West Elm
Williams-Sonoma, Inc. · Brooklyn, New York, US
ESSENTIAL FUNCTIONS: Plan and execute brand social media initiatives: - Influencer Partnerships: - Updating Social Content and Partner Trackers Weekly - Comm...
Job description
ESSENTIAL FUNCTIONS: Plan and execute brand social media initiatives: Influencer Partnerships: Updating Social Content and Partner Trackers Weekly Communicating with partners and keeping informed on deliveries, etc. Content: Shoot & Edit Social-First Video for Social, Site & Email Channels Schedule branded content via Bazaarvoice: Push Content Live Across Channels: Interact with consumer facing content – DMs, Tagged UGC, responding to comments (non-customer service facing) Paid Social: Support team with all paid social media requests, ie weekly meeting recaps, coordination of creative assets and communication with marketing team pre and postproduction Gather all Paid Social for weekly updates and uploading Reporting: Weekly Trend Report showcasing industry trends, best practices and competitive activity across content, content creators, influencers and brand ambassadors Weekly and Quarterly Organic Social Metrics across all Channels Manage UGC Content: Across weekly moderation, UGC reporting, supporting UGC expansion across organic and product seeding Partner with vendors to increase UGC presence, approve and upload UGC to appropriate website stream QUALIFICATIONS: 2-3 years of soc...