Director, Originals Marketing

Job description

Job Description The Director of Originals Marketing serves as the Series Lead across a slate of high-profile original titles, driving best-in-class 360° campaigns from strategy through execution. This is a leadership role for a bold, consumer-obsessed marketer who thrives on shaping culture and pushing creative boundaries. The Director leads the development of breakthrough campaign strategies and innovative creative, delivering culturally resonant work across all touchpoints to drive acquisition, deepen engagement, and build enduring fan communities. Responsibilities: - Own and lead end-to-end 360° marketing campaigns across a slate of original series, defining campaign positioning, strategic framework, and creative vision from pre-production through post-launch. - Serve as the senior strategic lead for assigned titles, translating Starz audience insights, research, and trends into sharp, campaign strategies that unlock creative distinction and drive meaningful business impact. - Develop and set the creative direction for all campaign assets—including key art, trailers, AV, social, and digital—guiding internal teams and external agencies to deliver breakthrough, impactful work. - L...