Head of Demand Generation & Marketing Operations
CB Insights · New York City, New York, US
The role Own pipeline generation. This role is responsible for building a system that consistently creates, captures, and converts high-intent pipeline from...
Job description
The role Own pipeline generation. This role is responsible for building a system that consistently creates, captures, and converts high-intent pipeline from companies that fit our ideal customer profile. You will lead demand generation and marketing operations as one integrated engine, staying on the leading edge of AI and applying the latest advancements to improve targeting, execution, measurement, and team productivity. The Head of Demand Generation will report directly to our Chief Marketing Officer. What you’ll do: - Redesign how we work with AI. Stay on the leading edge of AI and continuously rethink how demand generation and marketing operations get done. Apply the latest advancements in AI to improve targeting, campaign execution, content creation, reporting, attribution, forecasting, and internal workflows—helping the team move faster, personalize at scale, and generate more pipeline with less manual effort. - Build a predictable pipeline engine. Design and run programs that drive qualified pipeline across enterprise accounts. Balance demand creation (educating the market) with demand capture (converting active buyers). - Deliver value in every interaction. Ensure prospect...