Senior Associate Director, Direct Marketing & Participation - University Advancement

Job description

Scheduled Hours 37.5 Position Summary: The Senior Associate Director of Direct Marketing & Participation will direct the development and execution of engagement-centered programs and sophisticated, omni-channel outreach/solicitation campaigns aimed to drive alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU’s top Annual Fund priorities. This role will oversee key new and evolving efforts to promote and support a culture of philanthropy on campus and among our alumni populations. The Senior Associate Director reports to the Sr. Director, Direct Marketing and Participation, working in close collaboration and partnership with Advancement Communications, Alumni & Constituent Engagement, Donor Relations, and other internal partners and external vendors. Job Description: Primary Duties & Responsibilities: - Direct Marketing Program – Oversight of the strategies and operations of WashU’s Annual Giving Direct Marketing Program. Lead the development of campaigns that strategically align with the overall Annual Giving Programs strategic plan. - Loyalty Society Program – Oversee the Loyalty Society program, recognizing alumni donors for consisten...