Director, Growth Marketing

Job description

The Director of Growth Marketing develops and executes comprehensive marketing / acquisition strategies to generate demand of high-profile leads, nurturing them to drive measurable net new client growth across the full marketing funnel. This role owns the strategy and activation of integrated campaigns (digital marketing, pulling from content, webinar, events) designed to attract, engage, and convert high-value B2C prospects into Marketing Qualified Leads (MQLs), applying an account-based marketing mindset to consumer audience segmentation and targeting. Working in close partnership with Analytics, CRM, Marketing Automation and Distribution teams, this director-level position leads wealth marketing acquisition while establishing robust measurement and testing frameworks to optimize performance and communicate results to senior stakeholders. Key Responsibilities and Duties: Demand Generation & Digital Acquisition: - Develop and own the strategic roadmap for multi-channel demand generation programs, driving high-quality MQL volume through paid digital, content, email, events, and organic channels - Design and execute sophisticated, multi-touch acquisition campaigns leveraging an ABM...