Head of Digital Growth (Company: Idea Village - Hybrid in Miami, Florida)

Job description

The Opportunity We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets. What You'll Own: Paid Media — Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands Email & SMS Marketing — Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars Growth Strategy — Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio Analytics & Reporting — Build dashboards and weekly performance reports; translate data into actionable insights for leadership Budget Management — Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals What We're Looking For: 3–5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce Proven track record managing...