Field Marketing Manager

Job description

Your role: Strategic Planning & Execution: - Lead and coordinate complex regional marketing initiatives, ensuring alignment with EMEA and global strategies. - Provide strategic insights and recommendations to the Field Marketing Director and EMEA COE on campaigns, events, and ABM priorities based on regional/local market intelligence. - Support quarterly and annual planning cycles with data-driven insights, tactical recommendations, and budget inputs. - Optimize field marketing programs for lead generation, opportunity creation, and revenue impact. Event & Campaign Leadership: - Manage the end-to-end execution of regional events, including planning, logistics, on-site execution, and post-event reporting. - Collaborate with internal teams, external vendors, and agencies to ensure events and campaigns meet quality, messaging, and branding standards. - Oversee post-event and campaign performance reporting, providing actionable insights to improve ROI and future initiatives. - Serve as a senior point of contact for campaign and content execution, ensuring localization, relevance, and alignment with strategic objectives. Account-Based Marketing & Customer Engagement: - Partner with sale...