Senior Manager Go-To-Market Operations

Job description

About the Role The Senior Manager, Go-to-Market (GTM) Operations will direct A-LIGN’s investments in GTM effectiveness and manage functions essential to GTM productivity. In this role you will be responsible for strategic planning, execution planning, reporting, pricing strategies, sales process optimization, as well as sales compensation design and administration. You will directly support the Divisional Vice President, EMEA, and foster close working relationships with internal and external stakeholders to ensure the GTM organization’s efficient operation and success. Reports to: Divisional Vice President, EMEA: Pay Classification: Full-Time Responsibilities: GTM Strategy & Planning: - Conduct segmentation analysis and provide strategic prioritization and investment recommendations - Develop and implement Customer and Prospect Database ( CapDB ) strategy to optimize Customer Acquisition Cost (CAC) and accelerate growth Marketing Operations: - Drive marketing forecasting and investment strategy across channels, including SEM, SEO, AI Search, Field/Events, Partnerships, and Digital - Deliver comprehensive marketing reporting on input and output metrics and KPIs - Partner with the CG...