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Tradeshow and Marketing Events Administrator

FANUC America Corporation · Rochester Hills, Michigan, US

The Tradeshow & Events Administrator will support marketing efforts by coordinating trade shows and events to ensure FANUC America Corporation achieves succe...

Job description

The Tradeshow & Events Administrator will support marketing efforts by coordinating trade shows and events to ensure FANUC America Corporation achieves successful execution and strong lead generation, industry-leading technical content and displays, and a comprehensive evaluation of event effectiveness based on cost, engagement and attendee metrics for future planning. You need to be highly organized, detail-oriented, proactive, and energetic, with fast-paced environment experience. This role requires efficient and effective event coordination, planning, and execution. Primary responsibilities will include: Ideal candidate will have the following experience and education Budget Management: - Monitor and track marketing budgets by preparing monthly expense reports for all marketing activities to ensure accuracy and alignment with goals Procurement: - Handle purchase requisitions for all corporate marketing-related Lead Management: - Maintain Dynamics Marketing Portal website lead dashboard verifying leads for sales - Coordinate tradeshow campaigns in CRM and iCapture tool to track leads from tradeshow - Analyze leads after tradeshows including identifying demographics on tradeshow l...