Lead Director, Creative Strategy

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Role Summary: The Lead Director, Creative Strategy sets the creative strategy and narrative direction for priority Aetna marketing initiatives. This leader translates business goals and customer insights into clear, actionable creative direction that improves speed to market, elevates creative quality, and drives measurable results across channels in a regulated environment. Key Responsibilities: - Strategic alignment: Own creative strategy for priority campaigns and brand moments, defining the narrative, messaging direction, and creative approach. Ensure all creative direction and decisions are aligned with Aetna’s brand strategy and business objectives. - Insight activation: Lead research learning agenda and competitive creative intelligence to...