Performance Marketing Manager

Job description

As a Performance Marketing Manager, you will drive growth by building and executing high-impact paid marketing strategies across digital platforms. You’ll combine strong analytical rigor with creative experimentation to scale user acquisition, retention, and revenue — ensuring every dollar spent contributes meaningfully to business growth. You’ll operate at the intersection of performance, product, and brand, continuously evolving our paid media strategy to align with broader company objectives What You'll Do: - Develop, implement, and optimize performance marketing strategies aligned with business goals - Manage paid campaigns across Google Ads, Meta, X, TikTok, and other relevant channels - Manage budgets effectively to optimize ROAS, CAC, and LTV metrics - Collaborate with creative and analytics teams to improve campaign performance and user acquisition - Iteratively conduct creative A/B tests and structured experiments to identify growth opportunities - Monitor daily campaign performance, extract insights, and implement data-driven optimizations - Stay current with new trends, tools, and best practices in digital marketing What You’ll Bring: - Strong expertise in digital advert...