Director, Marketing Growth Strategy and Journey Design
Quicken Loans · Detroit, Michigan, US
As the Director of Marketing Growth Strategy and Journey Design, you are the strategic architect for the mid-funnel engagement system, bridging marketing str...
Job description
As the Director of Marketing Growth Strategy and Journey Design, you are the strategic architect for the mid-funnel engagement system, bridging marketing strategy with brand media execution. You'll own the learning agenda, story strategy, journey architecture, and experimentation roadmap that re-engages stalled Refinance and Purchase leads. You'll work cross-functionally to design multi-touch, behavior-driven journeys, provide brand-aligned content direction, and identify high-impact opportunities to improve milestone progression and reduce Customer Acquisition Cost (CAC) through strategic marketing initiatives. About The Role: Own mid-funnel learning agenda across Refi and Purchase segments (MA, WOIT, GH, Catch-All) Define hypotheses, Key Performance Indicators (KPIs), and success criteria for all journey experiments Partner with the Consumer Insights team to identify segment-specific motivations, friction points, and story strategies Design behavior-based journey flows that drive engagement and progression Map behavioral triggers and decision trees across email, SMS, app, landing pages, social, YouTube, and Redfin-informed audiences Ensure journeys build affinity, clarity, and co...